Code+ Brand Design

Code+ is an early-stage nonprofit seeking to advance the academic and career aspirations in the computing fields for young children by developing, mentoring, and providing support and access to opportunities year-round. They needed a colourful brand to help them appeal to children, and parents alike. I started the design by creating an abstract pattern out of HTML coding symbols using red, yellow and blue gouache paints. I couldn't resist making funny faces out of them and ended up using them for the business card designs!  

Objectives
Fun, colourful, gender-neutral, child-friendly