Chloe Welbaum Brand Design

Designing for yourself is both fun and frustrating. Rather than just jumping into designing logos, I decided to go through the whole branding process as if I were my own client. I started with a mood board, picking out images that I felt resonated with the look I wanted for my brand. I kept being drawn back to emerald green combined with black and white, something I wouldn't have guessed before doing this stage of the design process. 

Objectives
Clean, classic, minimalist, timeless